Migrapal logo and brand guidelines
Everything you need to use the Migrapal name correctly: logo files, colours, typography and the rules that keep us recognisable. For press, partners and anyone writing about us.
The PDF is in English.
One line, three steps
The Migrapal logo is a lowercase m drawn as one continuous line. The first arch is Move, the second is Settle, and the marigold dot is Build: the destination. One journey, one partner from start to finish.
Logo files
Single-colour navy
One-colour print, stamps and forms. Also for marigold or mid-tone backgrounds.
Using the logo
Clear space
Keep at least twice the width of the dot empty on every side. No text, edges or other logos inside it.
Minimum size
The logo with the name: 96 px wide on screen, 25 mm in print. The mark alone: 20 px on screen, 6 mm in print.
Do
- Use the supplied files and never retype the wordmark.
- Use the primary logo on light backgrounds and the reversed logo on navy, blue or dark photos.
- Write the name as Migrapal in running text, never in capitals.
Don't
- Recolour the mark or the dot, or add gradients, shadows or outlines.
- Stretch, rotate or put the logo in a box.
- Close the gap before the dot or move the dot. The gap is part of the meaning.
- Place the logo on busy photos or low-contrast colours.
Blue for trust, marigold for warmth
Blue earns trust, marigold adds warmth and navy carries the words. Use marigold sparingly: about 5% of any layout.
- #2459E0
Brand blue
The logo mark, buttons, links and active states.
- #0B2A5B
Brand navy
The wordmark, headlines and dark backgrounds.
- #F5A524
Marigold
The destination dot and small highlights. Not for text on light backgrounds.
- #E3EBFC
Blue tint
Panels and selected states.
- #FDEFD3
Marigold tint
Highlight panels.
- #F5F8FD
Surface
The page background.
One family: Poppins
Poppins is free on Google Fonts. Use Bold for headlines and the wordmark, SemiBold for sub-headings and Regular for running text. Write headings in sentence case, never all caps.
Move. Settle. Build.
- Aa
- Bold 700
- Aa
- SemiBold 600
- Aa
- Regular 400
Tagline
You migrate, we navigate.
Use it under the logo, in the website hero and at the end of pitch decks. Always in this wording, in sentence case.
A question, or something we haven't covered?
Write to us and we'll help you get it right.